Caparol
DAW / Caparol / Packaging Relaunch
Development & implementation of the international packaging design relaunch for the professional colour and varnish brand Caparol. The core design element consists of 2 dynamic colour strips derived from the act of working with the paints itself.
It is implemented throughout the whole packaging assortment aiming at visual consistency and a high recognition value for the brand.
The Caparol assortment consists of more than 5.000 products in versatile categories, packagings, sizes and language clusters.
In order to ensure a professional artwork rollout worlwide the project scope also included the setup of holistic design rules which are reflected in a master artwork guideline.
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brandpack gmbh
Leverkusenstr. 54
D-22761 Hamburg
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