Chanel

Structural Design / Vial Cards & Sample Boxes

A perfectly executed brand experience throughout all touch points and down to the deepest detail is essential for an iconic brand such as Chanel.

Despite the fact that vial cards are probably the smallest packaging unit, their appearance is eminently important - after all, they often establish the initial contact with the brand.

For our design concepts we deep dived into the brand and derived shape ideas from Miss Chanels favourite, the Camelia, and the unique bottle shape of the signature scents: From surprising opening mechanisms resembling the flower opening up in the spring to the delicate shapes of the finest blossom and playing with layers outlining the renowned bottle shapes.

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