Designrelaunch / Logo & Packaging Design
Salt in my skin care? Won't this dry out?
This widespread opinion was to be countered with a packaging design relaunch and an accompanying print campaign. An evolutionary design development of the umbrella brand was required – but without losing the existing buyers.
Therefore we created a new logo with a fixed brand space that, in conjunction with the graphic representation of a salt crystal, establishes a link to the brand story and guarantees a high level of recognition. The connection to the previous logo version still exists via the learned brand color.
Before / After
With a holistic design system, the new packaging provides clear navigation and product differentiation and creates strong brand blocking on shelf.
It also includes a key visual and iconography based on Dead Sea minerals as a key player while strengthening the combination of efficacy and the care aspect.