Artificial intelligence (AI) has the potential to change our world in ways we can hardly imagine. Like a diamond in the rough, it offers immense possibilities that are waiting to be unleashed. However, as with any technological advancement, there are challenges and uncertainties that need to be overcome.

At Drupa in Düsseldorf, Arne Fehlhaber and Florian Schaake gave an inspiring presentation on this topic. The presentation highlighted the dual nature of AI. The central question was: Is AI a friend or foe of the designer?

The answer to this depends largely on how we deal with this technology. If we actively use AI and integrate its capabilities into our processes, it can bring us enormous benefits. From automating repetitive tasks and improving decision-making processes to opening up new areas of business - the potential applications are virtually unlimited. In this case, AI becomes a powerful friend and ally.

However, if we refuse to embrace technological progress and ignore the potential of AI, it could become our enemy. Companies and individuals who are reluctant to use AI risk being left behind and falling behind the competition.

The presentation showed how important it is to proactively engage with AI. Sometimes it's just a mood image that is now created by the company itself instead of being selected from extensive stock material - like the key visual in this article, which was generated after the text content of the presentation was entered (Midjourney). Sometimes, however, AI technology can also turn the entire work process on its head. There are countless AI tools that start at every conceivable point in (our) work process. From chat GPT support to research and analysis tools, image, video and sound generators to layout and presentation aids. And the number of tools is growing every day.

Of course, the use of AI also harbors various risks, such as bias and discrimination, data protection problems and job losses. There are also ethical concerns. Responsible use also requires ethical guidelines, transparency and continuous monitoring.

Ultimately, however, it is up to people to polish this diamond, to get the best out of this revolutionary technology and, above all, to learn how to use it. Let's take advantage of the opportunities that AI offers us and actively shape our future.