The ‘we’ in this statement stands for much more than just the fact that we don't work on topics alone in the agency. It symbolises our understanding of collaboration: forming a team - not just internally, but above all together with the people behind the brand we work for. This close collaboration is the core of our approach. By incorporating the knowledge, experience and perspectives of everyone involved right from the start, we create a strong foundation. This not only avoids unnecessary detours, but also ensures that the quality of the result and its implementation increases significantly. Our aim is to forge genuine partnerships in which every voice counts and the common goal takes centre stage.
But that's not all: ‘love’ and passion play a central role for us. They are what drives what we do and what makes us special. Because the final percentages that turn a design from good to outstanding are created precisely when we put our heart and soul into our work. This dedication is not just an empty phrase - it is the key to discovering and passing on the magic in the details. This applies not only to design, but to everything we do.
‘Relevance’ is our benchmark for quality. For us, design is successful when it works for the brand and the product - be it at the point of sale, on the shelf or in e-commerce. It must be appealing, convincing on both a rational and emotional level and make people identify with the product and the brand. This process begins with the first impression: the visual design attracts attention, the tactile elements such as material and workmanship make the product tangible. And then there are those little moments when well thought-out details create a ‘smile in the mind’ - the moments that inspire and remain in the memory.
Relevance also means that an understanding is built up across these points of contact: Customers recognise that the people behind the brand love their product, are passionate about it and take responsibility for it. This authenticity creates trust. And it is precisely this that leads customers to make a conscious decision in favour of the brand. When design combines all of these aspects - rationally and emotionally convincing, giving pleasure, showing responsibility and creating a connection - then we at brand.pack speak of relevant design.
It is this aspiration that drives us and can be felt in every one of our projects.
Arne Fehlhaber, Managing Partner & Creative Head